The Brand Owner
In 2013 Waverley George created the brand at the age of 50 years old. Launched in 2014, Waverley G. was created to push boundaries, provide a style of freedom through fashion and individuality by being and thinking outside of the box. “I had the freedom to launch my brand at 50 years of age; anything is possible as long as you believe in yourself and your vision”
The Brand Concept
The brand looks to increase confidence, inner strength and positivity, because looking good and doing you will make you feel good.